Today’s world of digital marketing is highly dynamic. Almost all businesses are constantly looking out
for the latest trends. And the most transformative fractal under digital marketing is social media.
Social media is marked by a lot of radical changes including the rise of different types of social
media platforms. These platforms aren't just mere apps but highly potential tools for businesses to
make business. From the trending social media platforms that are capturing attention to the vast
social media marketing services list that agencies offer, understanding this landscape is the key
today. As a leading social media marketing company in Bangalore, we would like to take you
through an exhaustive social media marketing services list that every brand is entitled to, along with
the next-gen social media platforms of 2023 beyond:
Every brand demands a solid strategy for social media. One mistake is that many brands start to use
social media without giving a proper line of thought to their goals or reasons for leveraging a
particular network.
Creating effective content strategies is vital. This way your clients will have a clear-cut plan set out.
They also have a good idea of what’s in hand for them on the social frontiers. While deciding content
strategies for your clients, one must need to spend time researching their audience and social
keywords. This also involves prior testing and analyses of different networks and types of content for
different types of social media platforms.
Always present your client with a detailed plan. It should include elements such as an editorial
calendar, that they can follow to accomplish their goals. You might also go further to help them carry
out their brand strategy as well.
People might be using different types of social media apps in their personal life. But using the same
for marketing reasons is an altogether different ball game. As a professional consultant or agency,
offer services that can guide your clients better in today’s world of social media marketing.
Your social media marketing services list should always include educating your clients on how to
conduct themselves on social media.
The first and foremost thing that will top the social media marketing services list is getting your
clients set up an account on the right platform. It is actually a good way to start them off with your
social media services. Encouraging them to benefit from your services, follows.
Many clients may find it difficult to know where to start. On the other hand, if they know what they
want, they may be struggling to find the time to get set up on social media. Especially start-ups
might be looking for advice as to which social networks to choose. They will also need a lot of help in
getting started with setting up optimized profiles and accounts on different types of social media
platforms. It all begins with creating a good bio for the page that is SEO-friendly. In other words,
using properly researched keywords & optimizing the profile.
When crafting content for social media, understanding the different types of social media platforms
is inevitable. Certain types of content may be suitable for trending social media platforms. While
others might fit better on niche types of social media apps. Thus, content needs to be crafted
specifically for each platform.
To begin with, there are unique dimensions to be met for images on different social media networks.
There are also separate rules, and best practices to be taken into account. Various types of text
formatting also need to be considered. For instance, the character limit on Twitter may have been
doubled, but it still requires due consideration to craft a tweet for it to work.
Social media content needs to be engaging. The below-shared model can help in delivering the
optimal mix on the content frontier. It involves making graphics or videos, writing social media
posts, blog posts, and sourcing other pieces of shareable content from the website and other
sources. Apart from creating content pieces a good social media marketing agency must offer something
valuable and begin conversations.
Photos, videos, quotes, GIFs & memes are all necessary pieces of content. YE-Booksou can either
choose, to create content yourself. Or on the other hand, you can outsource it by working with
professionals. There are quite several advertising agencies in Bangalore that are equipped with
professional photographers, videographers, or graphic designers who can create quality content
themselves.
Another important service that forms today’s social media marketing services list is to help your clients publish content (i.e.) schedule their content at the optimal timing. It can be difficult for many small entities to find the perfect time to post their content, especially across multiple SM channels. Finding the optimal time to post can be difficult and might be harder when dealing with international TGs. Moreover, what works for one client might not work for another. So the ideal way is by trial. Analyze the performance of the posts, and find out if manual posting works better (it is so generally) or scheduling suffices. Check if the timing needs to be altered. Keep fine-tuning the timings as per the audiences’ engagement pattern and go ahead. It is always better to offer real-time social media monitoring. The brands can avoid awkward situations caused by scheduled posts conflicting with trending topical events. To avoid this trouble preparing a content calendar is often the best way to guide clients on when to post what. Remember to offer some extent of flexibility to change things if needed across the different types of social media platforms. This becomes inevitable in cases of moment marketing.
As a part of the comprehensive social media marketing services list, delving into data is crucial. This
data isn't just about your client but also about understanding different types of social media
platforms and their audience behavior as well.
First and foremost, research well, to know in depth about their audience and customers (i.e.) their
interests, behaviors, likes, etc
Secondly, you need to include a comprehensive look at competitors, what and how they are doing
on the social frontiers. This will help you do a good SWOT analysis and devise an ideal strategy for
your clients. This will also unveil how can certain gaps in brand communication be filled by using
various types of social media apps.
Several tools can help you do proper research & analysis. A social listening tool can track social
media campaigns as well as identify hot topics, hashtags, and other valuable areas of discussion.
Conducting a relevance audit is also a part of the social media marketing services list offered by an
agency. Salesforce marketing cloud offers that service too. It will help you discover how relevant a
brand is to its market and community. You can audit the content you share and also determine
whether it’s of high relevance. This will help you make sure that your content is resonating with the
people who view it.
A relevance audit will also take a deeper look at details like:
With the growing list of different types of social media platforms, community management has
evolved.
Community management is another social media service that is highly valuable to brands. A strong
online community can increase customer spending as well as brand affinity. Here are some of the
community management activities that can form a part of your social media marketing services list:
Studies state that the probability of purchasing by a consumer is higher when it is recommended by an influencer. Thus influencer marketing continues to top the social media marketing services list today. By cultivating strategic relationships & partnering with influencers who have a very strong social media presence, businesses can quickly build brand traction & brand awareness. However, they need help in finding those influencers & managing those relationships… and that’s where you come in.
Agencies should make this process easier by offering services like:
Statistics show that social media advertising is about to increase twofold in a span of 5 years. Facebook advertising is one of the most popular of the different types of social media platforms. But it’s important to lay emphasis on social media advertising for platforms that make better sense for your client’s brand. Thus social media advertising should be added, to the social media marketing services list for 2023 and beyond. Acing the services will be futile if it doesn’t give you quantified results. It is vital to boost traction, yield better engagement & help you build better organic growth for your clients. You might be interested in expert tips for boosting organic social growth.
Hiring professional social media marketing services isn’t just about posting pretty pictures or witty captions—it’s a game-changer for businesses aiming to thrive in the digital age. Whether you’re a startup in Bangalore or a global brand, these services deliver measurable results that DIY efforts often can’t match. Here’s why investing in a social media marketing services list from a trusted agency like Budindia is a no-brainer for 2025:
Pro Tip: Partner with a Google Partner agency like Budindia to combine SEO and social strategies for maximum impact. Want to see these benefits in action? Contact us for a free consultation.
Navigating the ever-evolving world of social media platforms is crucial for any business leveraging a social media marketing services list. With new apps emerging and algorithms shifting, staying ahead means knowing which platforms drive engagement, conversions, and growth. As a Google Partner agency in Bangalore, we’ve analyzed the latest trends to bring you the top social media platforms for 2025. From established giants to rising stars, here’s your guide to dominating the social landscape, backed by stats and strategies.
Instagram remains a leader with 2.5B+ monthly active users (Statista, 2025). Its focus on visual storytelling—through Reels, Stories, and carousels—makes it perfect for brands with aesthetic-driven products. Marketing Tip: Create high-quality Reels (engagement rates hit 3–5%) using trending audio and hashtags. For example, Nike’s Reel campaigns drove 15M+ views in 2024. Use Instagram Ads to target demographics and interests, with costs starting at $0.50 per click. Keep feeds consistent, informative, and audience-specific for viral potential.
TikTok’s explosive growth continues, with 1.8B users and a 60% surge in ad revenue (eMarketer, 2025). Its algorithm thrives on short, authentic videos, making it ideal for younger demographics (Gen Z and Millennials). Marketing Tip: Leverage TikTok’s Spark Ads to amplify user-generated content, like Glossier’s campaigns that boosted sales by 25%. Focus on trends, challenges, and native content—posts with music see 2x engagement. Budget $0.20–$2 per click for ads.
LinkedIn’s 1B+ users, with 2x buying power compared to other platforms (LinkedIn, 2025), make it essential for B2B marketing. Its professional focus drives lead generation and thought leadership. Marketing Tip: Share industry insights and case studies, like HubSpot’s posts that generated 10K+ leads monthly. Use Sponsored Content for precise targeting; costs range from $5–$10 per click. Optimize profiles with SEO keywords for discoverability.
Twitter (X) remains the go-to for real-time conversations, with 500M+ active users (X Platform, 2025). It’s perfect for news, influencers, and brands needing quick engagement. Marketing Tip: Use Twitter Ads for objectives like website clicks or tweet engagements (favorites, retweets). Wendy’s witty replies boosted follower growth by 20%. Set a daily budget ($10–$50) and monitor hashtag trends for moment marketing. Engagement rates average 1–2%.
Pinterest’s 600M+ users (Pinterest, 2025) use it for discovery, driving targeted website traffic. Ideal for e-commerce and lifestyle brands, its visual pins inspire purchases. Marketing Tip: Create shoppable pins with high-res images, like IKEA’s campaigns that increased clicks by 30%. Use keyword-rich descriptions for SEO. Ad costs start at $0.10 per click, with a focus on categories like fashion or home decor.
Launched by Meta, Threads has 200M+ users and is growing as a text-based alternative to Twitter (Meta, 2025). It’s ideal for authentic, community-driven engagement. Marketing Tip: Share behind-the-scenes content or quick tips, like Starbucks’ Threads posts that doubled engagement rates. Focus on conversational content; ads are emerging, with costs TBD.
BeReal’s 100M+ users (TechCrunch, 2025) love its raw, unfiltered approach—daily photo prompts at random times. It’s gaining traction with Gen Z. Marketing Tip: Brands like Chipotle use BeReal for authentic, employee-driven content, boosting trust. No formal ads yet, but organic posts can drive 10% higher engagement than Instagram Stories.
Why It Matters: Choosing the right platforms from this list ensures your social media marketing services align with audience preferences. For example, a Bangalore fashion brand might prioritize Instagram and Pinterest, while a tech startup leans on LinkedIn and Threads. Use tools like Hootsuite to track performance and adapt to trends like AI personalization or video-first content.
Selecting the right services from a social media marketing services list can make or break your brand’s online success. With countless agencies offering everything from strategy to influencer marketing, how do you pick what fits your business in 2025? As a Google Partner agency in Bangalore, we’ve helped brands across industries find their perfect match. Here’s a step-by-step guide to choosing services that align with your goals, budget, and industry, plus insights on why specific platforms work best for different sectors.
Start by identifying what you want to achieve—brand awareness, lead generation, or sales. For example, a Bangalore café might aim for local foot traffic via Instagram Stories, while a B2B tech firm targets LinkedIn for leads. Tip: List 2–3 clear objectives (e.g., “Increase Instagram followers by 20%”) to guide your service choices.
Different industries thrive on specific platforms due to audience behavior and platform strengths. Here’s why:
Tip: Use tools like Sprout Social to analyze your audience’s platform preferences.
Choose services that align with your goals and industry:
Social media services range from $300 audits to $10,000/month campaigns. Small businesses in Bangalore can start with content creation ($500–$2,000/month), while larger firms invest in full-suite management. Tip: Request quotes from agencies like Budindia for customized packages.
Choose an agency with industry experience and tools like Hootsuite or Google Analytics. Check case studies—our Bangalore e-commerce client boosted sales 30% with Instagram ads. Avoid agencies ignoring platform trends (e.g., TikTok’s video dominance). Tip: Book a free consultation to test expertise.
Track KPIs like engagement (2–5% on Instagram) and ROI. Agencies should provide monthly reports. For example, a Bangalore restaurant’s TikTok campaign hit 10K views after tweaking based on analytics.
Why It Matters: Choosing the right services ensures your brand thrives on platforms where your audience lives. A beauty brand on Instagram or a tech firm on LinkedIn can see 20–50% growth with the right strategy.
The comprehensive social media marketing services list provided by agencies is a testament to the growing complexity of the industry. All the above-mentioned services should be must be offered by every social media agency to stay ahead in the competitive social media metaverse. These services must be backed with high integrity and the desire to earn absolute trust.As professional agencies, it's essential to stay updated with the trending social media platforms and choose services that best suit your client’s goals.
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