Spinning off a multinational star-studded campaign

BUD + DURASTRONG 360⁰
ad campaign case study

Featuring Anil Kumble, the former cricket team captain, in an all-new avatar of a superhero.

Television Commercial

Devising a new TV commercial and filmed it in just 2 days with a strong and novel message.

Other Works

Exhaling fresh life into the brand, rekindling trust & familiarity among customers
as a reliable name for TMT bars and coloured roofing sheets for homes

Signages

Echoing in 4 distinct languages, PAN South India, to ensure that
the message is heard loud and clear by the target audience.

Hoardings

Impactful hoardings that turned not just heads but also minds, breaking clutter & boosting brand share.

Social Media Marketing

Reinforcing the message on the digital pan as well for uniformity and consistency in the brand communication.

wall paintings

Tapping the rural market with creative & novel means.

Approach

To reinforce brand awareness of Durastrong.
To boost the sales for their core offerings - TMT Rebars & Colour Coated Roofing Sheets.
To expand market share in the urban market.
To penetrate and clear the clutter of the rural market segments.

GOALS

360* Ad Campaign.
(IMC) Integrated Marketing communication.

the results

Higher Brand
Recall

durastrong deeper market

Deeper Market
Penetration

Durastrong customer outreach

New Customer
Outreach

durastrong sales by bud

Increased
Sales

durastrong enhanced credibility by Bud

Enhanced Credibility Among The Dealers & Fabricators

Durastrong casestudy ecpansion

Expansion In The
Dealer Network

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